Brian Saranovitz
Co-founder and CEO
Our team is driven by a competitive spirit you’ll find deeply rooted in our founder’s athletic histories. Founder and CEO, Brian Saranovitz has spent his life playing sports, most notably professional football following college.
Brian and his team bring discipline and a winning attitude to everything they do for Your Retirement Advisor and the many clients they service. In the Fall, Brian’s priorities are football, family and finances (probably not in that order)! The rest of the year is filled with other sports (like the Celtics and Red Sox), family and finances.
Brian likens the journey of a pre-retiree to the gridiron game he loves so much. “Retirees need a coach, a quarterback, and a playbook in order to win at the game of retirement. There’s so many different ‘plays’ that can get you in that end zone successfully. Our team has figured out which ones work and which ones don’t. And, we’re ready to share them with you as your retirement coach.
As a baby boomer himself, Brian is founder and president of Your Retirement Advisor, as well as an Investment Advisor Representative. In his advisor role Brian provides planning services to clients…meeting with clients and helping them build a better retirement is what Brian enjoys most about his professions.
A former professional football player (most notably for the New England Patriots) and graduate of the University of New Hampshire, Brian has been a financial advisor for over 30 years with his company formerly known as Saranovitz Capital Management (founded by his father Norman in 1970). As a jock turned geek, Brian is obsessed with retirement research and finding the best strategies for his students and clients. Brian has witnessed firsthand clients struggling to understand the myriad of issues they face while preparing for retirement.
When he’s not reading white papers or books on retirement, Brian juggles spending time with his significant other, their brood of kids ranging in age from 16 to 30, and his large family and group of friends…many of whom are clients too! Brian believes in a balanced life (incorporating fitness, nutrition and smiling everyday), and the 80/20 rule…which means it’s okay to have a little ice cream once in a while!
Listen in to out-takes of Brian on the Daily Grind Podcast…
Brian on Retirement Income Planning
HuffPost: 29 Pro Athletes Who Became Entrepreneurs
“Your Retirement Advisor is the culmination of my life’s work. I know with certainty that our services can make a big difference for people everywhere.” -Brian Saranovitz
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